It’s easy to forget the power of a good old-fashioned phone call and the truth is your phone is still one of the most effective tools in your sales arsenal. Let’s talk about why picking up the phone cal help you crush your numbers.
Why phone calls are effective:
- Email inboxes are war zones. Your carefully crafted email might be sitting in spam or buried under 100 other unread emails.
- You get instant answers. If you're good at it, it could mean 1-2 hours prospecting a day instead of 8 hours.
- The best approach is omnichannel. The best salespeople don't rely on just one method – they strike with multiple channels. A phone call after an email can increase your response rate by up to 80%.
Tips to Crush Your Phone Game
- Dial dial dial – The more dials you make, the better you'll get. After each call, take 30 seconds to reflect on what worked and what didn't, then apply that learning to the next call.
- Pre-call Prep Makes All the Difference – Don't wing it. Spend a couple minutes researching your prospect. Use SendKits AI research tool to get a quick overview, recent news, and trends with the company. Tailoring your intro or opening line makes a huge impact in the first few seconds.
- Voicemails Still Matter – Even if they don't answer, leave a compelling voicemail. Keep it under 20 seconds, mention something relevant, and give them a reason to call back. It reinforces your name and helps build familiarity across touchpoints.
- Follow-up is Crucial – If you don't connect on the first try, don't give up. Combine your calls with a quick email or LinkedIn message. A thoughtful follow-up referencing the missed call can open the door.
- Keep it human – If you can make them laugh, do it. Share a quick relevant story or observation. Remember: you're a person talking to another person, not a robot reading a script.
- Leverage technology – Auto-dialers and sales engagement platforms can dramatically increase your efficiency.
The phone isn't dead – far from it. It's your direct line to building relationships, showing your expertise, and closing deals faster. So pick up that phone and start dialing!
